Performance Marketing · India + Europe

We don't run ads.
We engineer revenue.

Performance marketing for healthcare clinics in India and automotive businesses in Denmark — built on 8 years inside ad accounts, not boardrooms. If your ad budget feels like a leak, we'll plug it. Then we'll scale it.

Book a Free Strategy Call See how we work →

Trusted by clinics, hospitals, and automotive brands across India & Denmark

Google Ads performance results

Trusted by brands that measure marketing in revenue, not impressions.

Carpal
Car Performance
Cult Aesthetics
Cult Derma
Enhance Clinics
Furry Affairs
Garland
Isaac Luxe
Logo 5

Why you're probably here

Your last agency sent you dashboards.
You wanted customers.

Most agencies optimize for what looks good in a monthly report — clicks, impressions, "engagement rate." Meanwhile, your cost per qualified lead climbs every month and nobody can tell you why.

Brand Scale runs in the opposite direction. We optimize for the number that actually pays your bills: profitable customer acquisition. Everything else is a vanity metric.

What we do

Three services. One obsession: making ad budgets behave like investments.

Core Service

Performance Marketing

Meta Ads & Google Ads, engineered for profit.

We don't chase clicks. We chase the number that actually matters — the cost to acquire a customer who pays. Every account we run is built around that one outcome.

What's inside: campaign strategy, audience architecture, creative testing systems, landing page conversion optimization, server-side tracking (Pixel + CAPI), weekly optimization cycles, and a Loom video every week walking you through what changed and why.

  • ▸
    Meta AdsFacebook + Instagram lead-gen, conversion campaigns, retargeting
  • ▸
    Google AdsSearch, Performance Max, Shopping, YouTube
  • ▸
    Conversion TrackingPixel, CAPI, GTM, server-side
  • ▸
    Landing Page OptimizationBuilt to convert ad traffic

SEO

Search traffic that compounds — and converts.

For businesses ready to stop renting their traffic. Technical SEO, content built around buying-intent keywords, local SEO for clinics and dealerships that need to be the obvious choice in their city. We're allergic to SEO snake oil.

Website Development

Sites engineered to convert, not just to exist.

Most websites look pretty and convert poorly. We build landing pages and full sites around the same conversion principles that run our ads — fast, clear, lead-optimized, and tracked properly from day one.

Where we go deep

Two countries. Two industries.
One playbook of compounding lessons.

We don't claim to serve everyone. We've gone deep in two markets — and what works in one almost always unlocks something in the other.

🇮🇳 India

Healthcare — Doctors, Clinics & Hospitals

Dermatology, dental, aesthetics, hair restoration, IVF, multi-specialty. We understand the regulatory edges of healthcare advertising on Meta, the lead-quality math that actually matters for clinics (qualified consults, not form-fills), and the patient journey from a Reels view to a confirmed appointment. Active accounts span Delhi NCR, Gurgaon, and beyond.

🇩🇰 Denmark

Automotive — Workshops, Dealers, Aftermarket

Auto workshops, used-car dealerships, marine accessories, vehicle storage, detailing studios, e-commerce. We work natively in Danish, understand the local search behavior most Indian agencies can't service, and know how to make Google and Meta perform in a market that rewards specificity over volume.

Why us

Four reasons clients stay.

8 Yrs

Inside ad accounts. Not theory.

Eight years of running real campaigns with real budgets across more than 50 clients. No borrowed playbooks. No "we just hired someone from agency X." The expertise running your account is the expertise that built the agency.

2 Continents

Cross-border perspective, built in.

Running campaigns in India and Denmark simultaneously means we see patterns most agencies miss. Conversion tactics that work in Copenhagen often unlock breakthroughs in Gurgaon. That edge ships into every account.

1 Owner

Founder-led. Not handed off.

You don't get sold by the founder and serviced by a junior. Vicky stays on every account — strategy, ad copy, optimization. Supported by a small in-house team. Nothing is outsourced to white-label shops.

100%

Tracking done right, or your ads can't be.

Server-side CAPI, conversion API setups, GTM architecture, pixel hygiene. If your data is broken, your ads are guessing. We fix this before we touch a campaign.

Case Studies

Real accounts. Real numbers.

A look at what happens when ad accounts are run by people who actually care about the outcome.

Hair Transplant Clinic case study results
Zoom
Healthcare · India · Google Ads

Hair Transplant Clinic

High cost per conversion, low lead volume, inconsistent Google Ads performance. We restructured campaigns, sharpened targeting, fixed conversion tracking, and rebuilt the ad strategy from the ground up.

↓ Cost

per conversion drastically reduced

↑ Conv.

volume significantly increased

The improvement was strong enough that the client confidently scaled their ad budget — while keeping lead acquisition profitable.

Danish Car Care Company case study results
Zoom
Automotive · Denmark · Meta Ads

Danish Car Care Company

Wanted to scale aggressively through Meta Ads while staying profitable. We took spend from kr.50K/month to kr.133K/month, holding a healthy 3+ ROAS throughout.

215 → 605

purchases scaled

kr.161K → kr.420K

purchase value

Strong, sustainable ROI while scaling aggressively — and a massive jump in bookings through Meta Ads. The original location couldn't handle the volume, so the client opened a second car care location in the same region.

Disclaimer: the 2.29 ROAS during the middle month was impacted by a booking system tracking issue that affected conversion tracking for nearly one week.

Dermatology Clinic case study results
Zoom
Healthcare · India · Meta Ads

Dermatology Clinic

A single-location clinic wanted both quality leads and consistent volume. Over 6 months we scaled spend from ₹100K to ₹200K/month while maintaining strong lead quality.

3,528

total conversions

₹263.53

cost per result

A massive increase in qualified lead flow with stable, profitable scaling — strong enough that the clinic recently expanded and added new services to meet demand.

Vicky Thukral

Meet the founder

Vicky Thukral.
The person actually running your account.

I've spent the last 8 years inside ad accounts — not strategy decks. Five of those years building Brand Scale, where I split my time between two very different worlds: helping Indian clinics and hospitals fill their calendars, and helping Danish automotive businesses turn local search into showroom visits.

Two continents. Two industries. One obsession — making ad budgets behave like investments instead of expenses.

If your last agency disappeared into dashboards while your cost per lead kept climbing, you already know what I think about that. Let's talk.

8 Years in Performance Marketing· 5 Years Running Brand Scale· Operating across India + Denmark

Book a call with Vicky →

In their words

Don't take our word for it.

Clients talking about what actually changed — without a script.

Questions we get a lot

Before you book the call.

We've tried agencies before. What's different here? +

Most agencies sell you hours. We sell you outcomes. Every engagement starts with a clear definition of what success looks like — usually a target cost per lead or ROAS — and the account is built around hitting it. Weekly Loom videos. No dashboard scavenger hunts.

Do you work with small budgets? +

Below a certain threshold, paid ads don't have enough data to optimize properly. On our discovery call we'll tell you honestly if your budget is ready, and if it's not, what to do instead. We'd rather lose a sale than take a client we can't deliver for.

How quickly will I see results? +

Meta lead-gen campaigns typically show real signal in 7–14 days. Google search ads can produce leads from day one but take 3–4 weeks to optimize properly. SEO is a 4–6 month story. We're allergic to false timelines.

Will I get reports I can actually read? +

Yes — and a weekly Loom video from Vicky walking you through what changed, what worked, what didn't, and what's next. You'll know more about your ad account than most CMOs know about theirs.

Are you running my account or outsourcing it? +

Vicky personally runs strategy and optimization on every account, supported by an in-house team. Nothing is outsourced to white-label shops in another country. You'll always know exactly who is touching your ad account.

I'm in healthcare — can I even advertise on Meta? +

Yes, with constraints. Healthcare advertising on Meta has specific compliance edges (no "before/after" implications, certain claim restrictions, special ad category rules in some regions). We've been navigating this for years and know exactly what gets accounts banned versus what scales.

I'm in Denmark — do you actually work in Danish? +

Yes. Ad copy, headlines, landing page content, keyword research — done natively in Danish, not Google-translated. Plus we understand how Danish buyers actually search (which is different from how English-speaking markets do).

Let's talk

Book a free 30-minute strategy call.

No pitch deck. No "let me get back to you with a proposal" theatre. Just an honest look at your numbers, where they could go, and whether we're actually the right fit.

If we are — we'll talk next steps. If we're not — we'll tell you who is.

  • ✓ No sales pressure
  • ✓ Honest assessment of your current setup
  • ✓ Direct call with Vicky, not a junior

Tell us about your business.

We respond within 4 business hours. Your details stay private — no spam, no sharing, ever.

Book a Call